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Trvlpage App Redesign and Rebranding Project

onix-systems.com

Hospitality & leisure

Current App Limitations and User Needs

Trvlpage's existing app lacks a trendy, clean design and struggles to foster authentic content and a strong sense of community. Users desire a platform where travel advice is honest, straightforward, and comes from a network of trusted individuals, free from excessive filters.

About the Client

Trvlpage is a travel social media application aiming to connect travelers through authentic content and trusted recommendations.

Project Goals

Rebrand Trvlpage to create a trendy, clean, and community-oriented brand image.
Enhance user experience (UX) and user interface (UI) for intuitive navigation and engagement.
Increase user-generated content and authentic reviews.
Improve user acquisition and retention.
Establish Trvlpage as a go-to platform for trustworthy travel recommendations.

Functional Requirements

User profile creation and management
Photo and video sharing with integrated tagging and location services
Review and rating system with emphasis on trusted connections
Personalized travel recommendations based on network activity and preferences
User-friendly search and discovery features for travel inspiration
Direct messaging and community interaction features
Landing page for brand introduction and user acquisition

Preferred Technologies

React Native (for cross-platform development)

Node.js (for backend)

MongoDB (for database)

Cloud platform (AWS or Google Cloud)

Required Integrations

Social media APIs (e.g., Facebook, Instagram)
Mapping services (e.g., Google Maps API)
Payment gateway (for potential future features like booking)
Push notification service (e.g., Firebase Cloud Messaging)

Non-Functional Requirements

Scalability to handle a growing user base
High performance and responsiveness
Robust security measures to protect user data
Cross-platform compatibility (iOS and Android)
Accessibility compliance (WCAG)

Expected Business Impact

The project is expected to significantly increase user engagement, attract new users, and establish Trvlpage as a leading travel social media platform. The rebranding and UX/UI improvements will enhance brand perception, drive user-generated content, and ultimately contribute to increased revenue through potential future monetization strategies.