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Development of a User-Centric Beauty Services Booking Platform with Enhanced UX

onix-systems.com

Consumer products & services

Other industries

Challenges in Existing Beauty Service Booking Platforms

Current beauty service booking platforms suffer from poor user experience, lack of mobile optimization, and unintuitive workflows that hinder both customer satisfaction and professional adoption. The market demands a modern solution that balances familiarity with innovative UX improvements.

About the Client

A beauty industry startup aiming to disrupt traditional beauty service booking through digital innovation

Objectives for the New Beauty Services Platform

Create an intuitive user flow for both customers and beauty professionals
Develop a visually appealing interface aligned with beauty industry aesthetics
Ensure seamless cross-device functionality with mobile-first design
Improve upon existing platform UX while maintaining core functional requirements
Establish a scalable foundation for future feature expansion

Core System Functionalities

User registration and profile management for customers and professionals
Interactive service catalog with filtering and comparison
Real-time booking system with calendar synchronization
Professional portfolio showcase with client reviews
Mobile-responsive interface with offline access capabilities

Design and Prototyping Tools

Figma

Adobe Illustrator

Adobe Photoshop

Third-Party System Integrations

Payment gateway integration (Stripe/PayPal)
Calendar API synchronization (Google Calendar)
SMS notification service (Twilio)

System Quality Attributes

Responsive design across all mobile devices
Sub-2 second page load times
HIPAA-compliant data handling for user information
99.9% system uptime SLA

Expected Business Impact of Enhanced Beauty Platform

The new platform is projected to increase user acquisition by 40% through improved UX, reduce booking abandonment rates by 60%, and establish a 25% higher professional retention rate. The mobile-first approach positions the platform to capture 15% of the digital beauty market share within 18 months of launch.