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Need to create an engaging and effective language learning experience for children while establishing a memorable brand identity that appeals to both young learners and their parents, addressing the challenges of maintaining user engagement and differentiating in a competitive edtech market.
A language learning platform specializing in Mandarin Chinese education for children through digital solutions
Anticipated 40% increase in user engagement through gamification, 30% improvement in language retention rates via adaptive learning, and 25% faster onboarding process. The branded digital companions are projected to enhance emotional connection with users while reducing parental concerns about educational effectiveness.