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The client faced multiple challenges including fragmented content integration from diverse sources, lack of region-based navigation, inconsistent user experience across devices, and the need to modernize brand identity while preserving core values. Existing technical debt and complex functionalities like interactive maps and secure booking systems further complicated the redesign.
A leading adventure travel marketplace connecting travelers with local tour operators globally
The project is expected to increase user engagement by 40% through improved navigation, boost conversion rates by 25% via streamlined booking processes, and enhance brand recognition through consistent visual identity. Performance optimizations should reduce bounce rates by 30% while region-based discovery features are projected to increase average session duration by 50%.