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Telehealth Platform Enhancement & Expansion
  1. case
  2. Telehealth Platform Enhancement & Expansion

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Telehealth Platform Enhancement & Expansion

rootstrap.com
Health & Fitness
eCommerce
Business services

Challenges with Scalability and Feature Expansion

Fuzzy experienced rapid growth and a growing demand for its services. The existing platform, built with an iterative approach, faces challenges in scalability, maintaining a consistent user experience across web and mobile, and efficiently managing evolving feature requests. The internal team requires more self-service tools to reduce developer dependency for routine updates and content management.

About the Client

Fuzzy is a subscription-based healthcare startup focused on making pet care accessible, affordable, and delightful through telemedicine, online shopping, and educational resources.

Project Goals

  • Enhance the scalability and performance of the existing telehealth platform to accommodate future growth.
  • Improve the user experience (UX) across web and mobile applications for both pet owners and veterinary partners.
  • Develop self-service tools for the internal team to manage content, questionnaires, and other platform configurations.
  • Expand the telemedicine capabilities to include enhanced video conferencing and remote monitoring features.
  • Optimize the subscription management system for increased customer retention.

Functional Requirements

  • Enhanced video conferencing for telemedicine appointments
  • Improved user profile management with pet health tracking
  • Self-service questionnaire and content management portal for internal teams
  • Automated appointment scheduling and reminders
  • Integration with veterinary medical records systems
  • Robust subscription management and billing system
  • Advanced search and filtering capabilities for the pet blog/academy

Preferred Technologies

ReactJS
NextJS
Typescript
AWS
Ruby on Rails
Contentful
Native Android
Native iOS

Required Integrations

  • Payment gateways (Stripe, PayPal)
  • Veterinary medical record systems
  • SMS/Push notification services

Non-Functional Requirements

  • High scalability to handle increasing user traffic
  • Secure data storage and transmission (HIPAA compliance)
  • Responsive design for optimal viewing on all devices
  • High availability and reliability
  • Performance optimization for fast loading times

Expected Business Impact

This project is expected to significantly enhance Fuzzy's ability to scale its operations, improve customer satisfaction, reduce operational costs through self-service tools, and drive revenue growth by expanding service offerings and optimizing the subscription model. Improved vet portal will also enable wider adoption by veterinary partners, and enhance the quality of care provided.

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