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Digital Presence Optimization and Enrollment Engine Modernization

rootstrap.com

Education

Information technology

eCommerce

Critical Platform Limitations Hindering Growth

Legacy Salesforce-based Enrollment Engine suffers from recurrent crashes during peak enrollment periods, causing revenue loss and operational inefficiencies. Need modernization to improve system reliability, scalability, and user experience while maintaining seamless university partnership integrations.

About the Client

Global EdTech platform providing high-quality education through partnerships with top-tier universities, serving 500,000+ learners across 80 countries

Strategic Modernization Goals

Eliminate system crashes through technical stack modernization
Implement scalable architecture for 40+ team member collaboration
Create whitelabel subdomain capabilities for university partners
Establish secure single sign-on (SSO) functionality
Reduce infrastructure costs while supporting global growth

Core System Capabilities

Modern ReactJS frontend with responsive design
Ruby on Rails backend API integration
Multi-tenant subdomain architecture for university partners
Centralized authentication via SSO implementation
Automated CI/CD pipeline for continuous deployment

Technology Stack Requirements

ReactJS

Ruby on Rails

Salesforce Integration

AWS Infrastructure

Critical System Integrations

Salesforce CRM migration
University LMS platforms
Payment gateways
Analytics tools

Operational Excellence Criteria

99.9% uptime SLA
Horizontal scalability
GDPR compliance
Performance optimization under 2s load time
Automated security monitoring

Expected Business Outcomes

Anticipated 20%+ revenue growth and 50%+ enrollment increase through improved platform reliability and enhanced user experience, with infrastructure cost reductions supporting 30% faster time-to-market for new university partnerships.