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Development of Scalable Veterinary Partnership Platform and Enhanced E-commerce Systems

rootstrap.com

Consumer products & services

eCommerce

Information technology

Challenges in Veterinary Relationship Management and Operational Scalability

The Farmer’s Dog faces operational inefficiencies due to manual veterinary partnership management, lacking automated systems for vet onboarding, referral tracking, and incentive management. Existing backend processes limit scalability and hinder data-driven relationship optimization with veterinary professionals.

About the Client

Fresh dog food subscription service leveraging veterinary nutrition science for premium pet meal delivery

Strategic Goals for Veterinary Integration and Operational Efficiency

Automate veterinary partner onboarding and credential verification
Implement referral tracking system with incentive management
Enhance order/shipment control platform for enterprise scalability
Optimize website architecture for high-traffic events (e.g., Super Bowl, Black Friday)
Modernize core API infrastructure with improved test coverage

Core System Functionalities

Automated vet registration and authentication system
Referral tracking dashboard with discount management
Email/SMS communication system via AWS services
Order management system with microservice architecture
Scalable website architecture with optimized signup flow
Core API with TypeScript migration and enhanced test coverage

Technology Stack Requirements

ReactJS

TypeScript

Node.js

AWS (Lambda, Kinesis)

Jest

Supertest

System Integration Needs

Veterinary association databases
Payment gateway integration
AWS cloud services
Third-party analytics platforms

Operational Requirements

High-traffic load handling (10x baseline capacity)
Enterprise-grade data security and compliance
99.99% system uptime SLA
Real-time performance monitoring
Cross-browser/device compatibility

Expected Business Impact of Enhanced Veterinary Partnerships and System Scalability

Implementation will enable 300% faster vet onboarding, 50% increase in referral conversions, and support 50M+ annual orders. The modernized infrastructure will reduce operational costs by 40% while maintaining 99.9% system availability during peak traffic events.