Logo
  • Cases & Projects
  • Developers
  • Contact
Sign InSign Up

© Copyright 2025 Many.Dev. All Rights Reserved.

Product
  • Cases & Projects
  • Developers
About
  • Contact
Legal
  • Terms of Service
  • Privacy Policy
  • Cookie Policy
Scalable Identity Graph Solution for Post-Cookie Digital Advertising
  1. case
  2. Scalable Identity Graph Solution for Post-Cookie Digital Advertising

This Case Shows Specific Expertise. Find the Companies with the Skills Your Project Demands!

You're viewing one of tens of thousands of real cases compiled on Many.dev. Each case demonstrates specific, tangible expertise.

But how do you find the company that possesses the exact skills and experience needed for your project? Forget generic filters!

Our unique AI system allows you to describe your project in your own words and instantly get a list of companies that have already successfully applied that precise expertise in similar projects.

Create a free account to unlock powerful AI-powered search and connect with companies whose expertise directly matches your project's requirements.

Scalable Identity Graph Solution for Post-Cookie Digital Advertising

lineate.com
Advertising & marketing
Information technology
Data analytics

Challenges in Post-Cookie Identity Resolution

With third-party cookie phaseout imminent, ad tech stakeholders face critical challenges in maintaining accurate user identification across devices and platforms. Existing graph databases lack scalability for ad tech volumes, real-time query performance is insufficient for bid requests, and merging first-party data with anonymized behavioral signals remains technically complex.

About the Client

A consortium of ad tech platforms, publishers, and advertisers seeking next-generation identity resolution capabilities

Core Project Goals

  • Develop a horizontally scalable identity graph architecture
  • Enable real-time ID mapping and multi-hop graph traversal
  • Support petabyte-scale data ingestion and querying
  • Implement flexible integration with DSP/SSP ecosystems
  • Ensure compliance with evolving privacy regulations

System Capabilities

  • High-throughput ID pair ingestion pipeline
  • Multi-hop graph traversal engine
  • Real-time device graph updates
  • Batch processing for historical data analysis
  • Data deduplication and conflict resolution
  • RESTful API for ad tech integrations

Technology Stack

Apache HBase
Apache Spark
Aerospike Graph
Redis
Amazon EMR

System Integrations

  • Demand Side Platforms (DSPs)
  • Supply Side Platforms (SSPs)
  • CRM systems
  • Data management platforms (DMPs)
  • Customer data platforms (CDPs)

Operational Requirements

  • Sub-10ms latency for 99% of queries
  • Support for 1M+ writes per second
  • PB-scale storage capacity
  • 24/7 system availability
  • GDPR/CCPA compliance framework
  • Horizontal scaling to 1000+ nodes

Business Value

Enables precise cross-device targeting without third-party cookies, maintaining 85%+ ad campaign effectiveness post-cookie phaseout. Reduces identity resolution latency from hours to milliseconds, supporting real-time bidding. Scalable architecture reduces infrastructure costs by 40% compared to traditional graph databases while handling 10x data growth.

More from this Company

AdTech Ecosystem Optimization Platform Development
Hybrid Cloud Infrastructure Optimization for AdTech Scalability and Cost Efficiency
Development of In-House SSP Platform with Real-Time Analytics for Ad Optimization
Identity Resolution and Privacy-Compliant AdTech Platform Development
Data Orchestration Platform for AdTech