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With third-party cookie phaseout imminent, ad tech stakeholders face critical challenges in maintaining accurate user identification across devices and platforms. Existing graph databases lack scalability for ad tech volumes, real-time query performance is insufficient for bid requests, and merging first-party data with anonymized behavioral signals remains technically complex.
A consortium of ad tech platforms, publishers, and advertisers seeking next-generation identity resolution capabilities
Enables precise cross-device targeting without third-party cookies, maintaining 85%+ ad campaign effectiveness post-cookie phaseout. Reduces identity resolution latency from hours to milliseconds, supporting real-time bidding. Scalable architecture reduces infrastructure costs by 40% compared to traditional graph databases while handling 10x data growth.