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Data Orchestration Platform for AdTech

lineate.com

Advertising & marketing

Media

Information technology

Challenges in Modern AdTech Data Management

AdTech companies struggle with managing massive data volumes, ensuring compliance with evolving privacy regulations, and activating first-party data effectively. Current solutions often rely on third-party platforms, lack automation, and fail to provide real-time insights for campaign optimization.

About the Client

Technology consulting firm specializing in AdTech data solutions with 10+ years of experience

Key Goals for Data Transformation

Create a unified data orchestration platform for first-party data activation
Implement automated data quality improvement using AI/ML
Establish real-time data aggregation from diverse sources
Ensure compliance with privacy regulations through consent management
Reduce dependency on third-party adtech platforms

Core System Capabilities

Multi-source data unification (IoT, digital platforms, CRM)
Real-time data aggregation engine
AI-powered predictive analytics for ad performance forecasting
Automated data classification and mapping
Privacy compliance framework with consent management
Programmatic audience segmentation engine

Technology Stack Requirements

Apache Kafka for real-time data streaming

Spark for big data processing

TensorFlow/PyTorch for ML models

AWS/GCP cloud infrastructure

Snowflake/BigQuery for data warehousing

System Integration Needs

DSP/SSP platforms
CRM systems (Salesforce, HubSpot)
IoT device APIs
Ad servers (DFP, Sizmek)
Data management platforms (DMPs)

Operational Requirements

Horizontal scalability for petabyte-scale data
99.99% uptime with active-active architecture
Sub-50ms latency for real-time bidding
GDPR/CCPA compliance framework
Automated failover and disaster recovery

Expected Business Outcomes

Implementation will enable 300% faster time-to-insight for campaign optimization, reduce data processing costs by 40% through automation, improve targeting accuracy by 60% using ML models, and ensure full compliance with global privacy regulations. The platform will support handling 10B+ daily ad impressions with reduced third-party dependency.