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Organizations struggle to unify fragmented customer identities across platforms while maintaining compliance with evolving privacy regulations (GDPR, CCPA, Google Privacy Sandbox). Existing systems fail to effectively combine first-party, third-party, and behavioral data for personalized advertising without compromising user privacy or operational efficiency.
Provider of high-volume transaction processing systems and data-centric AdTech/MarTech solutions for customer identity mapping and targeted advertising
Enables 360-degree customer views for improved ad targeting accuracy, reduces compliance risks through automated privacy controls, and accelerates time-to-market for identity projects by 40% using prebuilt components. Predictive models should increase campaign effectiveness by 25% while maintaining full regulatory compliance.