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Scalable E-commerce Platform for Jewelry Retailer with Integrated Marketing Tools

lightpointglobal.com

Retail

eCommerce

Consumer products & services

Challenges in Modern E-commerce Operations

Existing e-commerce platforms lack integrated solutions for customer journey mapping, persistent user identification, and scalable tech stacks. Businesses struggle with conversion optimization, customer nurturing, and adapting to evolving marketplace models while maintaining compliance with EU data regulations.

About the Client

A jewelry retailer expanding into digital commerce with a focus on Scandinavian and DACH markets

Platform Development Goals

Create a device-agnostic e-commerce platform with offline capabilities
Implement persistent cross-session user identification
Integrate marketing automation and analytics tools
Enable customizable checkout flows for conversion optimization
Ensure GDPR compliance through user data management features

Core System Capabilities

Multi-provider payment integrations (PayPal, Stripe, 2Checkout)
Advanced product filtering and layered navigation
Catalog management toolkit for sellers
Customizable checkout workflows
Built-in CMS with campaign automation
Single-click social login integration
Personal data management portal
AI-driven cross-sell/upsell product feeds
Lead nurturing integrations (email/social media)
Persistent user identity tracking

Technology Stack Requirements

.NET 4.0 (C#)

ASP.NET MVC3

Entity Framework

JavaScript / jQuery

Ajax

MSSQL 2005

Visual Studio 2010

System Integration Needs

Payment gateways (PayPal, Stripe, 2Checkout)
Marketing automation platforms
Analytics tools (Google Analytics, Mixpanel)
Social media platforms (Facebook, Instagram)
Email marketing services

Performance and Compliance Standards

High-traffic scalability (100% YoY growth capacity)
Sub-2s page load performance
GDPR-compliant data handling
Cross-device compatibility
99.9% system uptime SLA

Business Impact Projections

Expected 100% annual user growth, improved conversion rates through personalized experiences, and enhanced customer retention via integrated nurturing tools. The platform will enable EU market expansion while maintaining regulatory compliance and supporting multi-vendor marketplace evolution.