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SAP Commerce Platform Modernization & Omnichannel Enhancement

senlainc.com

Retail

Automotive

Challenges with Existing Ecommerce Platform

The client's existing SAP Commerce platform, built on JSP, suffered from poor performance, slow rendering times, limited features, and suboptimal media management. This resulted in a subpar online shopping experience, hindering customer engagement and sales growth. The need to modernize the platform to meet evolving customer expectations for seamless omnichannel experiences was paramount.

About the Client

A large US retailer specializing in tire sales and automotive accessories with a significant online presence and a focus on customer experience.

Project Goals

Improve website performance and reduce page load times.
Enhance the user experience through a modern, intuitive interface.
Implement personalized product recommendations to increase sales and customer engagement.
Standardize and unify customer data across all touchpoints.
Expand functionality with features like geolocation and enhanced user accounts.
Enable a flexible and scalable ecommerce platform to support future growth.

Functional Requirements

Personalized product recommendations based on user behavior and preferences.
Enhanced user account management (order history, saved addresses, payment methods).
Geolocation-based features (store locator, local promotions).
Improved search functionality with advanced filtering options.
Responsive design for optimal viewing on all devices (desktop, mobile, tablet).
Integration with existing SAP backend systems.

Preferred Technologies

SAP Commerce (formerly Hybris)

React (Frontend Framework)

RESTful APIs

Required Integrations

Existing SAP backend systems (order management, product catalog, etc.)
Payment gateway providers
Shipping providers
CRM system

Non-Functional Requirements

High scalability to handle peak traffic loads.
Excellent performance and fast page load times.
Robust security measures to protect customer data.
SEO optimization for improved search engine rankings.
Accessibility compliance (WCAG guidelines).

Expected Business Impact

The modernization of the ecommerce platform is expected to result in a significant improvement in customer satisfaction, increased online sales, enhanced brand loyalty, and a more efficient operational environment. The anticipated traffic increase of 30% and the improved customer experience are projected to drive substantial revenue growth and strengthen the client's competitive position in the market.