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Unified Marketing Operations Platform for European Airline
  1. case
  2. Unified Marketing Operations Platform for European Airline

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Unified Marketing Operations Platform for European Airline

senlainc.com
Logistics
Transportation

Marketing Operations Fragmentation

The airline's existing marketing tools were disjointed, unable to scale with growth, and lacked centralized data management. This caused delayed campaigns, manual resource allocation bottlenecks, budget overruns, and compliance risks during pandemic-related operational shifts.

About the Client

Enterprise airline with 3,000+ employees serving 10M+ customers annually

Operational Transformation Goals

  • Centralize marketing workflows across 15+ departments
  • Enable real-time resource allocation and budget tracking
  • Implement automated campaign management tools
  • Create unified data repository for historical campaign analytics
  • Support compliance with aviation regulations through standardized processes

Core System Capabilities

  • Process automation constructor
  • Cross-department task tracking system
  • Creative asset management repository
  • Dynamic financial forecasting dashboard
  • POSM inventory management module
  • Third-party vendor collaboration portal
  • Real-time performance analytics dashboard

Technology Stack Requirements

Cloud-native architecture
Microservices framework
React.js frontend
Node.js backend
MongoDB data lake

System Connectivity Needs

  • Existing CRM systems
  • Third-party advertising platforms
  • Enterprise resource planning (ERP) software
  • Point-of-sale material databases
  • Identity management systems

Operational Constraints

  • 99.99% system availability SLA
  • Role-based access control (RBAC)
  • GDPR-compliant data handling
  • Horizontal scalability for 5000+ concurrent users
  • Sub-200ms response time for core operations

Business Transformation Outcomes

The unified platform will reduce campaign delivery time by 40%, decrease operational costs through automated resource optimization, and enable data-driven decision-making with centralized analytics. Real-time dashboards will improve risk mitigation capabilities while standardized workflows ensure regulatory compliance across all marketing operations.

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