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Genting faced difficulties scaling their digital infrastructure during European expansion, including outdated PHP-based CMS limitations, slow front-end performance, fragmented game management tools, and lack of automated testing processes. These issues hindered their ability to deliver a competitive online gaming experience and efficiently manage their growing game library.
A world-class casino operator with 55+ years of history, 34 physical casinos in the UK, and a 5000+ title iGaming catalog seeking digital transformation.
Projected 30% increase in user engagement metrics, 25% growth in monthly signups, and 40% faster time-to-market for new game integrations. The modernized platform will enable efficient management of 5000+ game titles while maintaining high performance during peak traffic periods across European markets.