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Outdated e-commerce platform with poor user experience, inefficient cart process not aligned with current best practices, lack of modern features (pre-curated menus, gift vouchers, send-a-meal functionality), inadequate delivery zone management, and need for seamless migration of legacy customer/order data while maintaining business continuity
Local catering company offering home-cooked meals through an online platform, requiring scalable digital solutions for meal delivery and retail operations
Projected 40-60% increase in online conversion rates through improved UX, 70% reduction in manual backend management tasks via custom CMS, enhanced customer retention through personalized gifting features, and 50% faster order fulfillment with optimized delivery zone management, while maintaining 100% data integrity during platform transition