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Revamp of Frozen For You E-commerce Platform with Enhanced User Experience and Backend Management System
  1. case
  2. Revamp of Frozen For You E-commerce Platform with Enhanced User Experience and Backend Management System

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Revamp of Frozen For You E-commerce Platform with Enhanced User Experience and Backend Management System

bravedigital.com
Food & Beverage
eCommerce
Retail

Challenges with Legacy E-commerce System

Outdated e-commerce platform with poor user experience, inefficient cart process not aligned with current best practices, lack of modern features (pre-curated menus, gift vouchers, send-a-meal functionality), inadequate delivery zone management, and need for seamless migration of legacy customer/order data while maintaining business continuity

About the Client

Local catering company offering home-cooked meals through an online platform, requiring scalable digital solutions for meal delivery and retail operations

Project Objectives for E-commerce Transformation

  • Create intuitive, responsive user interface for seamless shopping experience
  • Implement robust cart/payment process aligned with industry standards
  • Develop custom CMS for efficient backend management
  • Integrate pre-curated menus with dynamic event-based ordering
  • Build voucher/gift card system with online/in-store redemption
  • Implement precise delivery zone management with geofencing
  • Ensure complete migration of legacy customer/order data
  • Establish real-time stock management across multiple warehouses

Core System Functionalities and Key Features

  • Responsive UI/UX with ingredient lists and cooking instructions
  • Event-based pre-curated menu builder with one-click ordering
  • Custom voucher engine with Twilio SMS integration
  • Send-a-meal gifting functionality with branded packaging options
  • Interactive delivery zone mapping with polygonal area definition
  • Real-time warehouse stock management with cross-location synchronization
  • Automated address geocoding with Google Places API
  • Multi-store locator with admin-controlled map interface

Technology Stack Requirements

Custom CMS development
Google Places API integration
Twilio SMS platform
Vend POS system integration
Geospatial mapping libraries

Critical System Integrations

  • Vend point-of-sale system for in-store voucher redemption
  • Google Places API for address geocoding
  • Twilio SMS notifications for order status updates
  • Analytics platforms for customer journey tracking
  • Payment gateways supporting multiple payment methods

Non-Functional Requirements

  • Enterprise-grade data migration with zero loss of historical records
  • Real-time inventory synchronization across warehouses
  • High-availability architecture for peak ordering periods
  • GDPR-compliant data handling and cookie management
  • Mobile-first responsive design with 99.9% uptime SLA

Expected Business Impact of the E-commerce Revamp

Projected 40-60% increase in online conversion rates through improved UX, 70% reduction in manual backend management tasks via custom CMS, enhanced customer retention through personalized gifting features, and 50% faster order fulfillment with optimized delivery zone management, while maintaining 100% data integrity during platform transition

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