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Immersive Virtual Reality Showroom Experience for Automotive Retail

bravedigital.com

Automotive

Retail

Technology

Challenges in Physical Showroom Accessibility and Engagement

Limited consumer access to physical showrooms and test drives reduces potential customer engagement and vehicle interest. Traditional digital marketing lacks immersive interaction with vehicle features and driving experiences.

About the Client

Premium automotive manufacturer seeking innovative digital engagement solutions for vehicle retail experiences

Key Goals for Virtual Showroom Development

Create fully immersive 360º VR experience of vehicle features and test drive
Enable cross-platform accessibility via mobile, desktop, and VR headsets
Integrate direct booking functionality for real-world test drives
Enhance consumer engagement through interactive vehicle exploration

Core System Functionalities

3D model of vehicle with animated feature demonstrations
360º stereoscopic video integration of test drive experience
Google Cardboard compatibility for mobile VR
Interactive navigation between showroom and test drive modes
Integrated test drive booking system with location-based dealership finder

Technology Stack Requirements

Unity 3D for cross-platform development

4K video playback engine

3D modeling and animation tools

Mobile VR SDKs (Android/iOS)

System Integrations

Google Cardboard API
Vehicle booking management system
Analytics tracking platform
Content delivery network for video assets

Performance and Quality Standards

Optimized frame rates for VR (90fps minimum)
Cross-platform compatibility testing
Secure user data handling for bookings
Scalable cloud infrastructure for video streaming

Expected Business Outcomes

Significant increase in test drive conversions through immersive digital engagement, expanded market reach via mobile VR accessibility, and enhanced brand perception as technology innovator in automotive retail sector.