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Revamp and Modernize Core Banking Website for Enhanced Customer Experience and Operational Efficiency
  1. case
  2. Revamp and Modernize Core Banking Website for Enhanced Customer Experience and Operational Efficiency

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Revamp and Modernize Core Banking Website for Enhanced Customer Experience and Operational Efficiency

itransition.com
Financial services

Outdated Website Performance and Functionality Hindering Business Growth

The existing customer website, developed by a previous vendor, suffers from poor performance, limited functionality, and difficult maintainability. This is hindering sales growth, brand promotion, and efficient remote client servicing. The previous solution failed to meet quality and performance expectations, necessitating a complete overhaul to align with current market needs and business objectives.

About the Client

A major financial institution offering a wide range of banking, investment, pension plan, and life insurance solutions to retail, corporate, and institutional clients. Experiencing significant growth through mergers and acquisitions, requiring a modernized online presence.

Modernize Website for Improved Customer Experience and Business Outcomes

  • Enhance website functionality to meet evolving customer needs.
  • Improve website performance and scalability.
  • Centralize content management across multiple bank websites.
  • Automate financial data updates.
  • Implement robust credit/deposit/mortgage calculators.
  • Develop a secure e-commerce module for coin sales.
  • Improve user experience through intuitive design and personalization.
  • Increase operational efficiency through automated workflows and improved maintainability.

Core Website Functionality

  • Customizable CMS with flexible layout and content block options.
  • Automated financial data updates from CVS and XML files.
  • BI-enabled credit, deposit, and mortgage calculators with parametrization.
  • Secure e-commerce engine for coin sales.
  • Feedback forms for customer feedback.
  • User behavior tracking for analytics.
  • Centralized content management for multiple websites.

Technology Stack

RoR (Ruby on Rails)
JQuery
Angular
Ajax
.NET
PostgreSQL
Yandex.Maps Web Service

External System Integrations

  • Yandex.Maps Web Service
  • External payment gateway for e-commerce

Performance, Security, and Scalability

  • High performance and responsiveness.
  • Robust security measures to protect customer data.
  • Scalable architecture to accommodate future growth.
  • Easy maintainability and upgradability.
  • Compliance with PCI DSS standards.

Significant Improvement in Customer Satisfaction and Business Results

This project is expected to significantly improve customer satisfaction by providing a modern, user-friendly, and feature-rich online experience. The enhanced website will drive sales growth, improve brand perception, and increase operational efficiency through automation and streamlined workflows. The project is anticipated to reduce incidents, improve code quality, and empower the business with greater control over its online presence. Itransition's flexibility, commitment, and efficiency are key to achieving these positive outcomes.

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