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Re-platforming and Enhancement of Health & Fitness Mobile Application (EXi)

thedistance.co.uk

Health & Fitness

Core Challenges

iPrescribe Exercise, now EXi, faced limitations with their existing tech stack. These limitations hindered their ability to deliver enhanced services, including the development of a dedicated Apple Watch application and a broader range of features to visualize user data. The need for a more robust, scalable, and modern platform was critical to support future growth and meet evolving user expectations.

About the Client

EXi is a health and fitness company specializing in personalized exercise programs driven by health data analysis. They offer a mobile application and wearable integration to help users safely achieve their fitness goals. They recently rebranded from iPrescribe Exercise.

Project Goals

Rebuild the existing mobile application with a native experience.
Develop a seamless integration with Apple Watch.
Modernize the application's design and user interface to align with the new brand identity.
Enhance data visualization capabilities for users.
Create a scalable and robust platform to support future feature additions and growth.

Functional Requirements

Personalized exercise program generation.
Apple Watch application integration.
Data visualization dashboards.
User health data input and analysis.
Integration with wearable devices (Apple Watch).
User profile management.
Progress tracking and reporting.

Preferred Technologies

Native mobile development (iOS).

Native Apple Watch development.

Modern design systems.

Cloud-based backend infrastructure.

Integrations Required

Apple HealthKit.
Apple Watch SDK.
Potentially other health data APIs (e.g., integration with other wearables or health platforms).

Key Non-Functional Requirements

Scalability to accommodate a growing user base.
High performance and responsiveness.
Data security and privacy.
Reliability and stability.
Maintainability and ease of future updates.

Expected Business Impact

This project is expected to significantly enhance user engagement, drive user growth, and support the company's rebranding efforts. A modern, scalable application will enable EXi to deliver a superior user experience, attract new customers, and solidify its position as a leader in personalized health and fitness solutions. Successful implementation will contribute to increased revenue and brand value.