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Enhancement and Expansion of Slimming World Mobile Application

thedistance.co.uk

Health & Fitness

Information technology

Current App Limitations Hindering User Engagement

Existing app lacked critical support features requested by users, including personalized guidance, community interaction tools, and consultant integration, limiting member retention and engagement despite strong brand presence.

About the Client

A leading weight loss organization supporting members through a network of consultants and digital tools

Objectives for App Enhancement

Improve user engagement through enhanced support features
Integrate consultant network capabilities within the app
Increase monthly active users by 30% within 12 months
Boost member retention through personalized content delivery

Core Functional Requirements

Personalized weight tracking with AI-powered progress analysis
Community forum with moderated peer support
Consultant-patient messaging and appointment scheduling
Interactive content library (recipes, workouts, educational materials)
Gamified achievement system with rewards

Technology Stack Preferences

React Native

Node.js

AWS Cloud Services

MongoDB

Critical System Integrations

Existing consultant management system
Third-party fitness tracking APIs (Apple Health, Google Fit)
Email marketing platform for newsletter automation
Payment gateway for premium feature subscriptions

Non-Functional Requirements

Support 500,000 concurrent users during peak times
Ensure GDPR-compliant data handling
Maintain 99.9% uptime SLA
Achieve <2s page load times for core features

Expected Impact on User Engagement and Business Growth

Projected to increase app downloads to 7 million within 18 months, achieve 300,000 monthly active users, and triple newsletter subscriptions through enhanced engagement features. The improved app experience is expected to directly contribute to a 20% increase in member retention rates.