The client currently operates an existing healthcare mobile application that feels disorganized and outdated in both UX and UI, leading to poor user engagement and operational inefficiencies. There is a need to validate user needs and preferences to align product enhancements effectively, ensuring that patients can seamlessly manage medical appointments, prescriptions, medication orders, and virtual consultations through an improved digital interface.
A mid-to-large healthcare organization seeking to improve patient self-management through a comprehensive, user-friendly mobile platform.
By implementing a modernized, intuitive healthcare mobile application, the client aims to significantly increase user engagement—targeting over 20,000 exam appointments, 220,000 in-person medical appointments, 10,500 active users, and 48,000 medication orders within the first year. Additionally, improved workflow efficiency and patient satisfaction are expected to drive long-term operational benefits, positioning the client as a leader in virtual healthcare delivery.