Developing a Vet Partner Portal to Enhance Referral Programs and User Engagement

The client faces difficulties in maintaining and expanding relationships with veterinary professionals due to a manual backend process that limits efficiency and scalability. Internal resources are burdened with individual communications, with no formal system to incentivize or track veterinarian referrals, hindering growth and outreach efforts.

A leading online pet nutrition company aiming to strengthen veterinarian partnerships through a dedicated portal and streamlined communication channels.

• Implement a seamless onboarding and registration process for veterinary partners to increase platform conversion rates.
• Develop a comprehensive veterinarian portal with features for referral tracking, communication, and resource sharing.
• Automate and optimize communication workflows to enable referral incentives and relationship management at scale.
• Ensure platform stability and performance during high-traffic periods, including major sales events and promotional campaigns.
• Refactor and enhance core API systems to improve business logic reliability and testing coverage.
• Redesign key user interface components to improve usability and customer experience during account creation and onboarding.

• Vet registration and onboarding system with API integration for seamless vet account creation.
• Referral dashboard enabling vet partners to track and manage their referral performance and incentives.
• Authentication system with password reset, contact forms, and email notifications using cloud services.
• Communication modules for outreach, resource sharing, and incentive management through integration with email services.
• Admin dashboard for internal team monitoring, partner engagement, and platform analytics.
• Scalable microservice architecture supporting high traffic volumes during promotional events.

• Authentication systems for vet verification
• Email notification services for referrals and platform updates
• APIs for partner onboarding, referral tracking, and incentive management
• Microservice communication channels for reliable data exchange

• Platform must support high traffic loads during promotional periods (e.g., Black Friday, major sales events).
• Ensure secure authentication processes and data privacy compliance.
• Maintain high system availability and fault tolerance to minimize downtime.
• Achieve comprehensive test coverage with modern testing frameworks for reliable deployment.

The new platform aims to significantly increase veterinarian engagement and referral activities, leading to higher product distribution through professional partnerships. Expected outcomes include improved onboarding conversion rates, streamlined communication workflows, and enhanced scalability to handle high-traffic events, ultimately contributing to increased revenue streams and stronger industry relationships.