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Redesign and Modernization of Sea Freight Booking Platform

techwings.com

Logistics

Information technology

Challenges with Existing Platform

The client's existing sea freight booking platform and website were outdated, hindering innovation, impacting user experience, and not fully reflecting their position as a leader in the ferry transport sector. The platform lacked a modern design and efficient user flows, leading to operational inefficiencies and potential customer dissatisfaction.

About the Client

A group of ferry agents specializing in booking and ticketing solutions for cargo and passenger ferry transport across Europe, with an extensive network and a commitment to excellent service.

Project Goals

Enhance user experience for booking cargo and passenger ferry transport.
Improve operational efficiency of the booking process.
Introduce a modern and visually appealing design to strengthen brand image.
Align platform features and design with current industry trends and customer expectations.
Ensure a seamless user experience across all devices and browsers.

Core System Functionalities

Cargo booking with detailed vessel information and capacity management.
Passenger booking with seat selection and passenger details capture.
Real-time availability checking.
Secure online payment gateway integration.
Booking management (view, modify, cancel).
User account management.
Reporting and analytics dashboard for agents.
Responsive design for optimal viewing on all devices.

Technology Preferences

Figma (for UI/UX design)

Adobe After Effects (for animation/visual effects)

Adobe Illustrator (for vector graphics)

Responsive Web Design (HTML5, CSS3, JavaScript)

External System Integrations

Payment gateway (e.g., Stripe, PayPal)
Shipping/logistics provider APIs (for real-time vessel data)
CRM system (for customer data management)

Non-Functional Requirements

Scalability to handle increasing user traffic and data volume.
High performance and fast loading times.
Robust security measures to protect user data and prevent fraud.
Accessibility compliance (WCAG guidelines).
Cross-browser compatibility.

Expected Business Impact

The redesign and modernization of the sea freight booking platform are expected to result in increased customer satisfaction, improved operational efficiency, enhanced brand perception, and a strengthened competitive position within the ferry transport market. The faster time-to-market achieved during the initial redesign will contribute to quicker realization of these benefits.