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Redesign and Enhancement of EASY PEASY Insurtech Mobile Application for Scalable Usage-Based Insurance Services

brights.io

Insurance

Information technology

Challenges in Existing Application and Scalability Needs

The initial app version suffered from poor visual hierarchy, complex navigation, and low user satisfaction. The platform required significant enhancements to support expanded features like in-app policy purchases, real-time updates, and seamless integration with multiple external services while maintaining a user-friendly experience.

About the Client

Ukrainian insurtech startup offering pay-as-you-go car insurance via a mobile application

Key Goals for Application Redesign

Create a modern, intuitive UI/UX design with clear visual hierarchy
Implement scalable architecture for future feature additions
Enable in-app policy purchases and updates for both new and existing users
Integrate secure authentication and payment systems
Improve user engagement through personalized insurance management tools

Core System Functionalities and Features

CASCO kilometer purchase and top-up system
Policy management dashboard with real-time status tracking
Multi-step insurance purchase workflow (vehicle info input, valuation confirmation, package selection)
BankID authentication integration
Dynamic payment processing with iPay (contract-specific logic)
Firebase-powered deep linking between website and app

Technology Stack and Development Approach

React Native

Firebase

UX/UI design system

Custom frontend architecture

Critical System Integrations

Website policy calculator integration
BankID identity verification
Nova Poshta address lookup API
iPay payment gateway
Social media sharing features

Performance and Scalability Requirements

High scalability for handling 300+ application screens
Real-time policy status updates with low latency
PCI-DSS compliance for payment security
Cross-platform compatibility (iOS/Android)
99.9% system uptime SLA

Expected Business Outcomes

The redesigned application is projected to increase user adoption by 40% through improved UX, enable 24/7 policy management capabilities, reduce customer support queries by 30% via intuitive self-service features, and position EASY PEASY as a market leader in Ukraine's digital insurance sector by supporting 100,000+ active users within the first year post-launch.