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Redesign and Development of Interactive News Platform with Mobile Optimization

techwings.com

Media

Information Technology

Outdated Website Hindering User Engagement and Traffic Growth

The existing website suffered from poor optimization, outdated design, and non-user-friendly functionality, resulting in low visitor numbers and limited user interaction. Lack of mobile responsiveness further restricted accessibility.

About the Client

Leading daily news media outlet in Belgium seeking digital transformation of its online presence

Project Goals for Modernization and Engagement Enhancement

Increase website traffic through improved UX/UI design
Enhance user engagement via interactive features
Ensure seamless cross-device accessibility
Boost user-generated content contributions

Core Functionalities for Enhanced User Experience

Intuitive navigation with category filtering
User registration for article submission and blogging
Author profile creation and management
Commenting system for reader-author interaction
Adaptive mobile-responsive design
Prominent display of trending/latest news

Technology Stack and Integration Requirements

WordPress CMS

Responsive design frameworks (e.g., Bootstrap)

Modern JavaScript libraries

External System Integrations

Social media sharing APIs
Analytics platforms (e.g., Google Analytics)
User authentication services

Non-Functional Requirements for Scalability and Performance

High scalability to handle traffic spikes
Optimized page load speed (<2 seconds)
Cross-browser compatibility
Data security for user information
Accessibility compliance (WCAG 2.1)

Expected Business Impact from Digital Transformation

Anticipated 130%+ increase in mobile traffic, 40-50% growth in user-generated content, and 25% higher average session duration. Improved platform credibility expected to attract partnership opportunities and advertising revenue.