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Redesign and Development of Epinote's B2B Website for Enhanced Client Engagement and Talent Acquisition
  1. case
  2. Redesign and Development of Epinote's B2B Website for Enhanced Client Engagement and Talent Acquisition

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Redesign and Development of Epinote's B2B Website for Enhanced Client Engagement and Talent Acquisition

300.codes
Business services
Information technology

Challenges in Attracting Clients and Talent

Epinote required a website redesign to address high bounce rates, poor user engagement, and ineffective communication of their diverse service offerings to both potential clients and job applicants. The existing site failed to showcase their technical expertise and company culture in a compelling manner.

About the Client

A Warsaw-based AI/ML startup providing data annotation and collection services for Computer Vision, NLP, and search relevance projects

Key Objectives for Website Redesign

  • Reduce bounce rate through user-centered design
  • Improve website loading performance to enhance user retention
  • Increase completed user journeys (contact forms, service exploration)
  • Effectively showcase service diversity for different user personas
  • Strengthen employer branding to attract technical talent

Core System Functionalities

  • Dynamic homepage with animated hero banner and strategic CTAs
  • Service taxonomy with filtering and detailed technical descriptions
  • Interactive case study presentation templates
  • Team showcase with individual member profiles and freelance application CTA
  • Multi-purpose contact forms with conversion tracking

Technology Stack Requirements

WordPress CMS
Custom JavaScript animations
SVG illustrations
Responsive design framework

System Integration Needs

  • CRM integration for contact forms
  • Analytics tracking
  • Third-party testimonial management

Performance and Quality Standards

  • Sub-2 second page load time
  • 99.9% uptime SLA
  • WCAG 2.1 accessibility compliance
  • Cross-browser compatibility

Expected Business Impact

The redesigned website is projected to increase lead generation by 40%, reduce bounce rate below 35%, and improve talent acquisition conversion rates by 25%. Enhanced service presentation should directly contribute to a 20% increase in client engagement metrics within the first quarter post-launch.

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