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Modernizing Amber's Image Through a Dynamic Content Hub with Social Media Integration
  1. case
  2. Modernizing Amber's Image Through a Dynamic Content Hub with Social Media Integration

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Modernizing Amber's Image Through a Dynamic Content Hub with Social Media Integration

300.codes
Government
Business services
Non-profit

Challenge in Modernizing Amber's Perception Among Younger Audiences

Amber is perceived as outdated and disconnected from younger demographics, requiring a digital transformation to reposition it as a contemporary, desirable material while promoting Gdańsk's leadership in the amber industry.

About the Client

Public-private partnership focused on cultural heritage promotion and tourism development

Objectives for Modernization and Audience Engagement

  • Develop a modern digital content hub for amber storytelling
  • Reposition amber as a trendy material for younger consumers
  • Integrate platform with social media and influencer campaigns
  • Showcase local amber producers and designers
  • Establish Gdańsk as the global amber capital through digital presence

Core Functional Requirements for Interactive Content Platform

  • User research-driven UX/UI design
  • Dynamic stylescape and moodboarding implementation
  • Webflow-based CMS for content updates
  • Parallax scrolling and motion design elements
  • Social media campaign synchronization
  • SEO-optimized content architecture

Technology Stack Requirements

Webflow
Figma
SentiOne (for social analysis)

System Integration Needs

  • Social media APIs
  • Content Management System
  • SEO tools

Performance and Scalability Expectations

  • High-performance loading times (<2s)
  • Mobile-first responsive design
  • Scalable cloud hosting
  • SEO-friendly architecture
  • Analytics integration for campaign tracking

Expected Impact on Brand Perception and Engagement Metrics

Projected increase in social media referral traffic (100k+ monthly visits), improved user engagement metrics through interactive design elements, and measurable enhancement of Gdańsk's global amber industry positioning through integrated marketing campaigns.

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