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Luxury-Focused Mobile-First eCommerce Platform Redesign for Upscale Lingerie Brand

300.codes

eCommerce

Retail

Current eCommerce Platform Limitations

Existing platform fails to reflect brand's upscale positioning with outdated design, inconsistent visual identity, and poor mobile user experience. Low conversion rates on mobile devices and inability to effectively target sophisticated clientele hinder growth and market expansion plans.

About the Client

Polish lingerie brand seeking to reposition itself as a premium fashion label with global market expansion ambitions

Strategic Goals for eCommerce Transformation

Reposition brand as a premium lingerie boutique through visual and UX redesign
Increase mobile conversion rates by 40% through mobile-first design
Achieve 25% growth in eCommerce revenue share within 12 months
Establish scalable foundation for international market expansion

Core Platform Requirements

Mobile-first responsive design with luxury aesthetic
Enhanced product pages with social proof (ratings/reviews)
Advanced filtering prioritizing size, color, and material
Streamlined checkout process with multiple payment options
Personalized upselling/cross-selling recommendations
Interactive sizing guides with visual aids
Customer loyalty wallet for discount coupons

Technology Stack Preferences

React.js

Node.js

GraphQL

Headless CMS

AWS CloudFront

System Integration Requirements

Payment gateways (Stripe, PayPal)
CRM system (Salesforce)
Analytics platform (Google Analytics 4)
ERP integration
Third-party logistics API

Performance & Scalability Expectations

99.9% uptime SLA
Page load time <2 seconds on mobile
PCI DSS compliance
Multi-language/currency support
Auto-scaling architecture for traffic spikes

Expected Business Outcomes

Projected 35% increase in average order value through enhanced UX and strategic product presentation, 50% reduction in mobile bounce rates, and 20% improvement in customer retention. Visual rebranding will strengthen luxury perception while technical upgrades enable entry into 15+ new international markets within 18 months.