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Dynamic 3D Interior Design Platform for Product Customization and Visualization

300.codes

Consumer products & services

Retail

Manufacturing

Challenges with Legacy Interior Arrangement Tools

Existing interior arrangement tools lacked modern functionality, mobile compatibility, and flexibility to update product offerings. Customers struggled to visualize products in contextual interiors, and the system couldn't dynamically reflect current inventory (discontinued items/new arrivals).

About the Client

Furniture and interior design company specializing in flooring, wall panels, kitchen worktops, and interior solutions

Key Project Goals

Create a mobile-friendly 3D visualization platform for interior customization
Enable seamless product browsing and mix-and-match capabilities
Implement dynamic product library updates (add/remove items)
Allow wall color customization and interior style personalization
Facilitate easy sharing of created designs through digital channels

Core Platform Capabilities

3D product arrangement engine for floors, walls, and kitchen elements
Dynamic product library with filtering and comparison tools
Wall color customization with real-time rendering
Product update management system (add/remove SKUs)
Design sharing functionality via URL/export options

Technology Stack Requirements

WebGL/Three.js for 3D rendering

React.js for frontend

Node.js for backend

Cloud-based asset storage

System Integration Needs

Product database API
Content management system (CMS)
Analytics platform
E-commerce product catalog

Performance and Scalability Requirements

Mobile-responsive design
Sub-2-second load times for 3D scenes
Support for 10,000+ concurrent users
SSL encryption for data security

Expected Business Outcomes

Enhanced customer engagement through immersive product visualization, reduced support requests due to improved self-service customization, increased sales conversion from better product context visualization, and streamlined product lifecycle management for inventory updates.