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The PTCB's website, last updated in 2012, is outdated, confusing, and unresponsive. It presents a poor user experience, hindering access to information for pharmacy technicians, employers, and educators. The lack of a flexible infrastructure limits the organization's ability to expand its credential offerings and the PDF-based Candidate Guidebook is difficult to update and navigate.
The PTCB is a non-profit organization dedicated to credentialing pharmacy technicians to ensure patient safety and quality of care.
The website redesign is expected to significantly improve the PTCB's operational efficiency, increase credential applications (projected 20% increase), enhance brand perception, and reduce administrative overhead associated with managing outdated website content. The improved user experience will also foster stronger relationships with stakeholders.