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The agency faces data silos, lack of process transparency, and limited business agility due to the proliferation of disparate IT systems (project management, lead generation, accounting) adopted by various teams. This hinders data-driven decision-making, collaboration, and efficient workflows.
A global marketing agency providing strategy, consultancy, and marketing services to large enterprises, governmental bodies, and NGOs.
Implementing this platform-based solution is expected to improve operational efficiency by reducing manual tasks and streamlining workflows. Enhanced data visibility will enable better decision-making, leading to improved client outcomes and increased revenue. The unified platform will also boost collaboration and agility within the agency.