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Global Payments Inc. is facing challenges with its legacy back-office and CRM system, which is hindering its ability to efficiently manage Visa and MasterCard offers, deliver enhanced customer experiences, and integrate with modern e-commerce and third-party services. The existing infrastructure is outdated, lacks scalability, and struggles to support evolving business needs, including advanced ebanking functionalities and personalized customer engagement.
A leading global provider of digital payment solutions specializing in the distribution and servicing of Visa and MasterCard bank cards, offering advanced loyalty programs and personalized finance tools.
The project is expected to significantly increase new client acquisition (similar to the 47% increase in the case study), improve customer satisfaction, streamline operational processes, enhance financial management, and provide a competitive advantage in the digital payment market. The new platform will also enable the client to expand its offerings and innovate in the financial services space.