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Modular E-commerce Platform Modernization and Process Optimization
  1. case
  2. Modular E-commerce Platform Modernization and Process Optimization

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Modular E-commerce Platform Modernization and Process Optimization

itransition.com
eCommerce
Health & Fitness
Advertising & marketing

Business Constraints from Legacy Systems

The agency's outdated technology stack (Java/Node.js backend, legacy Angular frontend), monolithic architecture, and inefficient processes hindered scalability, increased maintenance costs, and limited ability to rapidly deploy brand-specific solutions. Fragmented QA practices and lack of standardized development workflows further reduced productivity and innovation capacity.

About the Client

Full-cycle digital marketing and e-commerce agency with 2,000+ employees and $1B+ annual revenue, specializing in health and wellness brands

Strategic Modernization Goals

  • Implement modular architecture for scalable brand-specific customization
  • Modernize technology stack to improve development efficiency
  • Establish standardized QA and CI/CD processes
  • Reduce operational costs through system optimization
  • Accelerate time-to-market for new client implementations

Core System Capabilities

  • Modular Angular core with brand-specific NPM packages
  • Microservices architecture for distributed functionality
  • Reusable front-end application framework
  • Brand-specific sales funnel configuration engine
  • Centralized architecture documentation repository

Technology Stack Modernization

Angular (modernized version)
Node.js frameworks (Express/NestJS)
Java (optimized backend)
GitHub Actions (CI/CD)
Jest (testing)
BrowserStack (cross-browser testing)
Postman (API testing)

Critical System Integrations

  • Stripe/PayPal (payment gateways)
  • Salesforce TouchCR (CRM)
  • WordPress (content integration)
  • Third-party analytics platforms

Operational Requirements

  • Horizontal scalability for 100+ brand implementations
  • 99.9% system uptime SLA
  • Sub-200ms API response times
  • Automated security vulnerability scanning
  • Cross-browser compatibility (IE11+, modern mobile browsers)

Business Transformation Outcomes

Projected 40% reduction in development costs, 60% faster deployment cycles, and 25% increase in client acquisition capacity through enhanced platform capabilities. Modular architecture enables 50% faster customization for new brand implementations while maintaining centralized core functionality.

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