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Modernization of ZIMA Records Online Store with WooCommerce Migration and Enhanced User Experience

whitelabelcoders.com

eCommerce

Media

Retail

Legacy System Limitations and User Experience Challenges

The existing PrestaShop-based platform suffers from outdated software causing frequent errors, mandatory user login for purchases deterring customers, and a visually obsolete design that negatively impacts user experience and conversion rates.

About the Client

Niche online music store selling records, clothing, and merchandise with a legacy presence since the 1990s, including publishing and event organization.

Key Modernization Goals

Migrate from PrestaShop to a modern, maintainable platform (WooCommerce)
Implement a refreshed graphic design aligned with brand identity
Eliminate software errors caused by obsolete systems
Enable guest checkout functionality to reduce purchase barriers
Integrate music playlist feature for enhanced customer engagement

Core System Requirements

Responsive WordPress-based storefront with WooCommerce integration
Guest checkout workflow without mandatory account creation
Interactive music playlist player for product previews
Automated migration of existing product catalog and user accounts
Template-based design for cost-effective customization

Technology Stack

WordPress

WooCommerce

PHP

MySQL

System Integrations

PrestaShop-to-WooCommerce migration plugin
Third-party music playlist player integration

Performance and Quality Standards

Page load time under 2 seconds
Cross-browser compatibility (Chrome, Firefox, Safari)
Scalable architecture for future product expansion
Basic security compliance (SSL, secure payment processing)

Expected Business Outcomes

Improved customer retention through streamlined checkout, increased sales conversions via enhanced UX, reduced maintenance costs with modern platform architecture, and strengthened brand engagement through interactive music previews.