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Modernization of renovero's Marketplace Platform with Enhanced UX/UI and AI Integration

brights.io

Construction

Business services

Consumer products & services

Key Challenges Identified

Outdated platform design with overloaded site structure, complex user workflows, and poor navigation led to low conversion rates. Technical challenges included low test coverage, inconsistent styles, vulnerable packages, slow mobile performance, and inefficient content management/localization workflows.

About the Client

Swiss online marketplace connecting customers with professionals for home improvement, maintenance, and similar jobs

Project Goals

Modernize UI/UX for intuitive user and professional interactions
Streamline service request creation and professional onboarding
Optimize content management system for multilingual content
Integrate AI tools to enhance task description accuracy
Improve mobile performance and localization capabilities

Core System Functionalities

AI-powered request submission wizard with automated category suggestions
Dynamic location-based search and content personalization
Redesigned CMS with DeepL integration for multilingual content
Personalized professional accounts with subscription tier management
Promotional campaign landing pages with trial conversion tracking

Preferred Technologies and Frameworks

Modular frontend architecture

Storyblok CMS

AI integration (OpenAI/Stable Diffusion)

Progressive Web App (PWA) components

External System Integrations

AI API integrations for task automation
DeepL translation plugin
Localization management system
Analytics and tracking platforms

Non-Functional Requirements

Mobile-first performance optimization (min. 90/100 Lighthouse score)
Cross-browser compatibility (Chrome, Safari, Firefox)
Scalable infrastructure for 50% traffic growth
Security compliance (GDPR, updated package dependencies)
CMS workflow efficiency improvements (50% faster content updates)

Expected Business Impact

Anticipated improvements in user engagement metrics, conversion rate increases through streamlined workflows, enhanced professional retention via improved account features, and reduced content management overhead by 40% through automated localization tools. AI integration expected to reduce request submission errors by 60% while improving search relevance.