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The existing website failed to meet evolving user expectations, particularly for older demographics (65+), lacked alignment with contemporary design standards, and required improved functionality to serve a diverse audience including agricultural producers, shareholders, employees, and media representatives. Competitor analysis revealed gaps in adopting effective design patterns while maintaining brand authenticity.
Leading Ukrainian agrarian company specializing in agriculture, agricultural production, and international logistics
The redesigned platform is projected to increase user engagement by 40% among older demographics, improve conversion rates for key audience segments by 25%, and strengthen brand recognition through consistent agricultural-themed visual identity. Enhanced accessibility and intuitive navigation are expected to reduce bounce rates by 30% while maintaining Nibulon's competitive position in the agrarian sector.