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The existing platform operates on 22 decentralized Drupal installations with fragmented data, slow feature deployment, and excessive hosting costs. The legacy architecture lacks automation tools, security updates, and scalability to support growing user demand (nearly 1 million healthcare professionals) while maintaining clinical relevance and marketing capabilities.
Digital platform connecting healthcare providers with peers, clinical content, and healthcare brands through a specialized social network
The modernized platform will enable 50% faster feature delivery, 40% reduced hosting costs, and measurable advertising performance recovery post-implementation. Healthcare providers will benefit from a 2x faster administrative interface with intuitive campaign management, while marketers will gain real-time engagement analytics and improved ad impression recovery to pre-decline levels.