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Modernization of Legacy EPlatform with Enhanced UI/UX for Global Branding Solutions

imaginovation.net

Advertising & marketing

Information technology

Legacy System Usability and Efficiency Challenges

The existing EPlatform, while functional, suffered from poor UI/UX design, leading to customer complaints about complexity and inefficiency. The system required modernization to simplify workflows while retaining robust data management and backend functionalities.

About the Client

A global branding services provider offering technological and branding solutions to businesses, specializing in digital strategies and market data application.

Key Project Goals

Enhance platform usability by 45% through intuitive UI/UX design
Reduce customer support inquiries by 30% via improved self-service capabilities
Streamline global retail brand 'tag' printing and ordering processes
Maintain seamless integration with existing backend systems and datasets

Core System Requirements

Intuitive, responsive user interface for desktop and mobile
Simplified ordering process with guided workflows
Real-time data visualization and reporting dashboards
Collaborative design tools for client-vendor interaction
Role-based access control for employees and clients

Technology Stack

React

Invision

RESTful APIs

System Integrations

Legacy backend data management systems
Customer authentication services
Third-party analytics tools

Non-Functional Requirements

Scalability to support global user base
Performance optimization for low-latency interactions
Enterprise-grade security and data compliance (GDPR, etc.)
Cross-browser and cross-device compatibility

Expected Business Impact

The modernized platform will enable SML Group to deliver faster, more flexible services to global clients, reduce operational costs through decreased support demands, and strengthen their competitive position in digital branding solutions. Improved usability and streamlined workflows are projected to increase client retention and market expansion opportunities.