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Modernization of Legacy ATM Marketing Application with Enhanced UX and System Integration

hatchworks.com

Financial services

Retail

Security

Legacy System Limitations and Usability Challenges

Existing ATM marketing application suffered from outdated architecture requiring frequent maintenance, poor user experience with 31% usability score, hardware compatibility constraints, and integration challenges with modern legacy systems.

About the Client

Global provider of banking and retail technology solutions, specializing in ATM systems and digital transformation services

Modernization Goals

Redesign legacy application with user-centered interface
Improve usability score by 167% (target: 83%+)
Ensure seamless integration with existing legacy systems
Optimize for ATM hardware constraints (screen size, input methods)

Core System Requirements

Intuitive campaign creation workflow
Real-time performance analytics dashboard
Cross-platform integration framework
Hardware-adaptive UI components
User role-based access controls

Technology Stack

Modern JavaScript framework (React/Angular)

Microservices architecture

Cloud-native deployment model

API-first design approach

System Integration Needs

Core banking systems
Customer relationship management (CRM) platforms
Legacy transaction processing systems
ATM hardware control interfaces

Operational Requirements

99.9% system availability SLA
Sub-200ms response time for critical operations
PCI DSS compliance
Role-based access control (RBAC)
Scalable to 10,000+ concurrent users

Business Impact Projections

Anticipated 167% improvement in usability scores, 40% reduction in campaign creation time, and 25% increase in marketing campaign effectiveness through modernized interface and streamlined workflows, while maintaining critical legacy system compatibility.