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Integration of Salesforce Composable Storefront and Progressive Web Application (PWA) 2.0 for Enhanced eCommerce Platform

hatchworks.com

Retail

Consumer products & services

eCommerce

Challenges in Technical Debt and Scalability for Modern eCommerce

The client faced outdated technology infrastructure, high staff turnover, and technical debt that hindered their ability to meet modern eCommerce demands. This resulted in suboptimal conversion rates, limited scalability during peak shopping periods, and difficulties maintaining a cohesive technical team.

About the Client

Leading retailer specializing in children's apparel seeking digital transformation to modernize its online presence and improve operational efficiency.

Digital Transformation Goals for Enhanced Customer Engagement and Scalability

Reduce technical debt through platform modernization
Upgrade infrastructure to support dynamic customer experiences
Improve conversion rates during peak shopping seasons
Implement scalable solutions for future growth
Reorganize IT structure for long-term project stability

Core System Functionalities for Modernized eCommerce

Salesforce Composable Storefront integration
Progressive Web Application (PWA) 2.0 implementation
Chakra UI-based design system enhancement
Secure login and consent management system
Analytics and performance monitoring dashboard

Technologies for Platform Modernization

React.js

Chakra UI

Salesforce Composable Storefront

Progressive Web Application (PWA) 2.0 framework

Critical System Integrations

Salesforce CRM
Third-party analytics tools
Social media sharing APIs
Payment gateway services

Non-Functional Requirements for Scalability

High scalability for peak traffic periods (e.g., Cyber Monday)
Improved Lighthouse performance scores
Cross-browser and cross-device compatibility
Enhanced security protocols for user data
Maintainable codebase for future updates

Expected Business Impact from Digital Transformation

The project is expected to deliver a 15%+ increase in conversion rates during peak shopping periods, improved platform scalability to handle high traffic volumes, enhanced customer engagement through faster load times, and long-term cost savings from streamlined IT operations and reduced technical debt.