This Case Shows Specific Expertise. Find the Companies with the Skills Your Project Demands!

You're viewing one of tens of thousands of real cases compiled on Many.dev. Each case demonstrates specific, tangible expertise.

But how do you find the company that possesses the exact skills and experience needed for your project? Forget generic filters!

Our unique AI system allows you to describe your project in your own words and instantly get a list of companies that have already successfully applied that precise expertise in similar projects.

Create a free account to unlock powerful AI-powered search and connect with companies whose expertise directly matches your project's requirements.

Modernization of Global Financial Services Website with Enhanced SEO and Lead Generation

emergentsoftware.net

Financial services

Legal

Challenges in Online Presence and Content Management

Existing Umbraco-based website with 2,200+ pages suffered from disorganized content tagging affecting SEO rankings, inefficient regional content management requiring duplication, lack of Marketo integration for lead capture, and outdated user experience failing to align with brand standards. Aggressive timeline for transformation added complexity.

About the Client

Leading global finance and asset management firm focused on law, listed on NYSE and LSE with operations across 8 international offices

Desired Outcomes for Digital Transformation

Increase total website traffic by 50% through improved SEO and content strategy
Boost non-paid traffic by 70% to enhance organic visibility
Improve gated content submissions by 10% through seamless Marketo integration
Implement region-specific content delivery without duplication
Achieve award-winning user experience for both visitors and content authors

Core System Functionalities

Dynamic Umbraco block components for flexible page building
Custom localization logic with content fallback to English
Region-based content personalization and staff directory
Integrated Marketo forms for email capture and content gating
Real-time content preview with brand compliance validation
Automated tagging system with improved searchability

Technology Stack Requirements

Umbraco CMS

Marketo

Cloudflare CDN

System Integration Needs

Marketo email marketing platform
Cloudflare CDN for performance optimization

Operational Requirements

Support for 2,200+ pages with multi-region content delivery
Sub-second page load times through CDN optimization
High-availability infrastructure for global access
Role-based access control for content authors
Automated migration capabilities for legacy content

Anticipated Business Outcomes

Projected 55% increase in total traffic and 70% growth in non-paid traffic through improved SEO structure and regional content relevance. Enhanced lead generation with 10% higher gated content conversions via Marketo integration. Reduced content management overhead through reusable components and automated workflows, enabling efficient global operations.