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Modernization of E-commerce Platform with ERP Integration and Automated Product Management

bravedigital.com

eCommerce

Manufacturing

Business services

Legacy System Limitations and Operational Inefficiencies

Existing e-commerce platform suffered from outdated user experience, manual content update processes, and lack of integration with ERP systems. Critical business needs included real-time product data synchronization, automated order processing, and mobile-responsive design to support growing online sales channels.

About the Client

Premier supplier of Personal Protective Equipment (PPE) and Industrial Consumable Supplies requiring digital transformation of their online sales platform

Digital Transformation Goals

Implement seamless ERP integration for real-time data synchronization
Develop automated product update workflows
Enhance user experience across all devices
Increase online sales conversion through improved interface design
Enable customer self-service for order history and documentation

Core System Capabilities

Real-time Syspro ERP integration for pricing, inventory, and order data
Bespoke Excel importer with error detection and incremental updates
Mobile-responsive product catalog with multi-attribute filtering
Customer portal for order tracking and document access
Automated notification system for order status changes
Interactive brand history timeline component
Multi-variation product selection interface

Technology Stack

WordPress

WooCommerce

Custom PHP/MySQL development

JavaScript/jQuery

Responsive front-end framework (e.g., Bootstrap)

System Integrations

Syspro ERP (orders, quotes, invoices, credit notes)
Payment gateway services
Customer authentication system
Email notification service

Operational Requirements

99.9% system uptime SLA
Sub-2 second page load times
PCI-DSS compliance for payment processing
Role-based access control
Automated error detection and reporting
Scalable architecture for peak traffic handling

Business Value Projections

Expected 40-60% reduction in manual data entry tasks, 25%+ increase in online sales conversion rates through improved UX, and immediate ERP data synchronization enabling faster order fulfillment. Mobile optimization anticipated to capture 30%+ growth in mobile commerce traffic.