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Existing website infrastructure (last updated 2012) was outdated, non-responsive, and difficult to navigate. Poor content organization and lack of mobile accessibility created barriers for pharmacy technicians accessing certification information. Inability to scale with planned expansion from 2 to 4+ credentials within two years.
Organization administering national pharmacy technician certifications and advancing patient safety through credentialing programs
Projected 30% increase in certification applications through improved user experience, 50% reduction in content management overhead via modular components, and support for 5-6 new credentials within two-year growth plan. Mobile optimization expected to capture 40%+ of technician users accessing content via smartphones.