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Modernization of Agricultural Community Engagement Platform for Prince George's County

orases.com

Government

Agriculture

Education

Legacy System Limitations Hindering Agricultural Outreach

Existing website lacks mobile responsiveness, has outdated information architecture, requires excessive maintenance effort, and fails to effectively connect stakeholders (farmers, businesses, residents) with local agricultural resources and opportunities. Content is not optimized for user needs or search engine visibility.

About the Client

Public service agency focused on agricultural development and community engagement through educational programs and economic initiatives

Digital Transformation Goals for Agricultural Ecosystem Growth

Increase website traffic by 85% through modern design and SEO optimization
Improve user engagement metrics by 21% via intuitive navigation
Establish first-page search engine rankings for key agricultural terms
Enhance business referral rates through improved directory functionality
Support economic growth by attracting new agricultural enterprises

Core Platform Capabilities

Mobile-first responsive design framework
Three-click content accessibility architecture
Interactive Google Maps-based directory of farms, markets, and agritourism sites
Dynamic events calendar with notification system
Role-based content management interface with rapid update capabilities

Technology Stack Requirements

Pre-tested CMS template framework

Cloud-hosted content delivery network

Progressive web application (PWA) components

System Integration Needs

Google Maps API integration
Social media sharing APIs
Event management system synchronization

Operational Requirements

99.9% uptime SLA
Sub-2 second page load times
Role-based access control (RBAC)
WCAG 2.1 accessibility compliance
Multi-environment deployment pipeline

Expected Outcomes and Business Value

Projected 85% traffic increase and 21% engagement growth will strengthen agricultural business connections, improve public access to local food sources, and position Prince George's County as a regional leader in agricultural economic development. Enhanced SEO performance will increase visibility for local producers while the streamlined CMS reduces long-term maintenance costs by 40%.