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Modernization and Enhancement of Bob.co.za Ecommerce Website
  1. case
  2. Modernization and Enhancement of Bob.co.za Ecommerce Website

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Modernization and Enhancement of Bob.co.za Ecommerce Website

bravedigital.com
eCommerce

Outdated Website & Need for Brand Consistency

Bob Group's previous temporary websites, created during a brand refresh, required a permanent, robust, and brand-consistent online presence. The existing sites lacked the necessary features, user experience, and SEO optimization to effectively represent the updated brand and drive online sales. There was a need to consolidate the various brochure websites into a unified, high-performing platform.

About the Client

Bob Group is a well-established South African e-commerce company with a strong brand presence seeking to modernize its online platform and enhance its user experience.

Project Goals

  • Develop a modern, user-friendly e-commerce website (Bob.co.za) reflecting the updated Bob Group brand.
  • Enhance the user experience through intuitive navigation, high-impact visuals, and engaging micro-interactions.
  • Optimize the website for search engines (SEO) to improve organic visibility.
  • Provide a content management system (CMS) that allows for easy updates and maintenance by internal administrators.
  • Ensure the new website retains SEO value from previous sites through proper redirects.
  • Create a scalable and performant website capable of handling future growth.

Functional Requirements

  • Responsive design for optimal viewing on all devices (mobile-first approach).
  • Intuitive and easy-to-navigate user interface.
  • High-quality visuals and engaging micro-animations.
  • SEO optimization for improved search engine rankings.
  • Content management system (WordPress) for easy content updates.
  • Custom hover states for enhanced user interaction.
  • Integration of redirects from previous websites to preserve SEO value.
  • Support for a variety of content types (text, images, videos).

Preferred Technologies

WordPress
Elementor
HTML5
CSS3
JavaScript
CSS/Javascript for custom interactions

Required Integrations

  • Google Analytics
  • SEO tools (e.g., Yoast SEO)
  • Potentially a CRM or marketing automation platform (future phase)

Key Non-Functional Requirements

  • High performance and page load speed.
  • Mobile-friendliness.
  • Scalability to accommodate future growth.
  • Security to protect user data.
  • Accessibility (WCAG compliance).

Expected Business Impact

The modernized website is expected to improve brand perception, increase user engagement, drive organic traffic, and ultimately lead to higher online sales and revenue for Bob Group. A streamlined and user-friendly experience will improve customer satisfaction and loyalty. Retaining SEO value from the previous sites will prevent a loss in organic traffic.

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