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Mobile-Friendly Website Redesign and Enhancement for SaaS Platform

emergentsoftware.net

Education

Non-profit

Information technology

Problem Statement

Existing website lacked mobile responsiveness, hindering user experience on mobile devices. Outdated design reduced engagement and conversion rates. Difficulty showcasing software features, pricing plans, and customer testimonials effectively to potential buyers.

About the Client

SaaS provider offering youth mentoring program management tools

Project Objectives

Implement modern, responsive design for cross-device compatibility
Improve user engagement through intuitive navigation
Create interactive pricing calculator with dynamic cost updates
Showcase software features, use cases, and testimonials prominently
Enhance brand credibility through visual modernization

Functional Requirements

Mobile-optimized responsive layout
Dynamic pricing calculator with user-input fields
Interactive feature comparison chart
Testimonial carousel with customer quotes
Organization directory showcasing 100+ clients

Preferred Technologies

HTML5

CSS3

JavaScript

Responsive Web Design Frameworks

Key Non-Functional Requirements

Cross-device compatibility (mobile/tablet/desktop)
Fast page load performance
ADA compliance for accessibility
Browser compatibility (Chrome, Safari, Firefox)
Secure HTTPS implementation

Estimated Business Impact

Expected 40% increase in mobile user engagement, improved conversion rates through clearer pricing visualization, enhanced brand perception via modern design, and strengthened social proof through prominent testimonial display.