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Mobile-First Website Redesign with Enhanced Lead Generation for News Service Platform

bravedigital.com

Media

Information technology

Telecommunications

Current Digital Presence Challenges

Outdated website design with poor mobile responsiveness, inefficient lead generation processes, complex content navigation, and timezone-related collaboration challenges with international development teams.

About the Client

Multiplatform news gathering service for broadcast media professionals

Key Project Goals

Create modern, visually engaging mobile-first website
Implement effective lead generation mechanisms
Streamline content organization and navigation
Ensure seamless cross-timezone collaboration processes
Maintain brand consistency across all platforms

Core System Functionalities

Customizable product grid with filtering options
Integrated contact forms with CRM connectivity
Video carousel scrollers for content presentation
RSS feed integration from parent organization
Drag-and-drop content editor with custom shortcodes
Multi-device responsive design framework

Technology Stack Requirements

WordPress CMS

AWS cloud hosting

HubSpot CRM integration

Google Analytics 4

Modern JavaScript frameworks

System Integration Needs

Turner.com content synchronization
YouTube video platform API
LinkedIn sharing functionality
Google reCAPTCHA security
Vimeo video tracking

Performance & Security Standards

Mobile-first responsive design across all devices
Sub-3 second page load times
GDPR-compliant cookie management
High-availability cloud architecture
Cross-browser compatibility

Expected Business Outcomes

Improved user engagement through modern interface design, increased lead conversion rates via optimized contact workflows, enhanced content discoverability, and reduced administrative overhead through intuitive content management tools.