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Mobile Game and Receipt Competition for Enhanced Ice Cream Sales

300.codes

Food & Beverage

Retail

Consumer products & services

Challenge

Hortex faces the challenge of increasing consumer engagement and ice cream sales during the summer season. Traditional marketing methods are proving insufficient to capture the attention of target audiences, leading to stagnant sales and missed opportunities for brand building. They need a dynamic and interactive approach to connect with consumers and incentivize repeat purchases.

About the Client

Hortex is a company specializing in ice cream production and retail, seeking innovative methods to drive consumer engagement and boost sales, particularly during peak seasons.

Project Objectives

Increase ice cream sales during the summer season.
Enhance consumer engagement with the Hortex brand.
Drive repeat purchases of Hortex ice cream.
Generate buzz and excitement around Hortex products.
Acquire new customers, particularly within the target demographic of young adults.

Functional Requirements

Mobile game with multiple minigames of increasing difficulty.
Receipt competition mechanism linked to in-app game progression.
User ranking system with leaderboards.
Mystery Ice Cream feature with flavor reveal upon purchase.
User account creation and management.
Secure receipt validation integration.
Landing page to promote the game and competition.
Push notifications to engage users.

Preferred Technologies

Native iOS and Android development

Backend-as-a-Service (BaaS) platform (e.g., Firebase, AWS Amplify)

Cloud infrastructure (e.g., AWS, Google Cloud)

Game engine (e.g., Unity, Unreal Engine)

Integrations Required

Receipt scanning and validation API
Push notification service (e.g., Firebase Cloud Messaging, Apple Push Notification service)
Analytics platform (e.g., Google Analytics, Mixpanel)

Key Non-Functional Requirements

Scalability to handle a large volume of users and transactions.
High performance and responsiveness.
Secure data storage and transmission.
User-friendly interface and intuitive navigation.
Cross-platform compatibility (iOS and Android).

Estimated Business Impact

The project is expected to significantly increase ice cream sales during the summer season by driving consumer engagement, incentivizing repeat purchases, and generating positive brand awareness. The innovative approach, incorporating a mobile game and receipt competition, has the potential to establish Hortex as a leader in consumer engagement within the food and beverage industry and improve customer loyalty.