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Mobile Fitness App Development with In-App Subscriptions

thedistance.co.uk

Health & Fitness

User Experience & Business Growth Challenges

My Coach School faced challenges in providing a seamless transition for users from their website to a mobile platform, while also needing to implement in-app subscriptions to meet app store requirements and monetize their content effectively. The existing website lacked a dedicated mobile experience, hindering user convenience and potentially limiting growth.

About the Client

My Coach School is a well-established fitness brand offering a comprehensive library of exercises and personalized workout programs to help users achieve their fitness goals. They are seeking to expand their reach and enhance user engagement through a mobile application.

Project Goals

Develop a native mobile application (iOS and Android) mirroring the functionality and user experience of the existing website.
Implement a secure and reliable in-app subscription system to generate revenue and provide premium content.
Enhance user engagement and retention through personalized workout programs and features.
Ensure the application complies with all app store guidelines and regulations.

Core App Functionality

User authentication and profile management
Exercise library browsing and search
Personalized workout program delivery
Progress tracking and analytics
In-app subscription management (purchase, renewal, cancellation)
Content updates and notifications

Technology Stack

Native iOS development (Swift)

Native Android development (Kotlin)

Backend infrastructure (Cloud-based, e.g., AWS, Google Cloud)

Secure payment gateway integration (e.g., Stripe, Braintree)

External System Integrations

Payment gateway API (Stripe/Braintree)
Analytics platform (e.g., Firebase Analytics, Mixpanel)

Non-Functional Requirements

Scalability to accommodate a growing user base
High performance and responsiveness
Data security and user privacy (GDPR compliance)
Reliable and stable application performance

Business Impact

The development of this mobile application is expected to significantly increase user engagement, drive subscription revenue growth, and enhance My Coach School's brand presence in the fitness market. By providing a seamless mobile experience, the app will attract new users and improve customer retention.