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The existing Android and iOS apps suffered from outdated backend architecture, limited search functionality, navigation inefficiencies, and lack of compliance with modern data privacy regulations. These issues hindered user engagement, slowed product discovery, and risked non-compliance with regulatory standards.
A renowned German IT solutions provider specializing in mobile commerce technologies, offering solutions for mobile payments, Scan & Go, smart vending, self-checkout, and customer analytics to drive operational efficiency for retailers.
The modernized apps will deliver a 25% increase in user engagement through intuitive navigation, 30% faster search functionality, and enhanced visual product discovery. Compliance features will strengthen user trust, while performance optimizations will reduce crash rates by 40%, directly contributing to higher conversion rates and customer retention for the retail chain.