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Mobile App Development for Madison Reed: Subscription, Ecommerce, and Color Bar Services

rootstrap.com

Consumer products & services

Retail

Beauty

Urgent Need for Mobile App Overhaul

Madison Reed experienced a significant surge in ecommerce demand during the COVID-19 pandemic, exacerbated by the closure of physical stores. Their existing digital presence required a rapid overhaul to enhance the customer experience, streamline order management, and support increased online sales. A lack of a robust mobile app hindered their ability to fully capitalize on the shift to online purchasing and subscription services.

About the Client

Madison Reed is an innovative American hair care brand offering at-home hair coloring products and services, known for its tech-driven approach and direct-to-consumer model.

Key Project Goals

Develop a native mobile application (iOS and Android) to enhance the customer experience.
Enable seamless subscription management for hair care products.
Provide an intuitive ecommerce solution for product discovery and order management.
Offer a Color Bar Companion feature for appointment scheduling and color selection.
Implement a Loyalty Membership program to foster customer retention and brand loyalty.
Ensure a smooth transition of the project from the development team to Madison Reed's internal team for ongoing maintenance.

Core App Functionality

Subscription Management: Allow users to manage their subscriptions (pause, modify, cancel).
Ecommerce Solution: Enable users to browse products, add to cart, and complete purchases.
Color Bar Companion: Provide an interface for booking appointments and selecting hair color options.
Loyalty Membership: Integrate a loyalty program to reward frequent customers.

Technology Stack

React Native (for cross-platform development)

iOS Development (Swift/Objective-C)

Android Development (Kotlin/Java)

Cloud-based backend infrastructure (AWS, Azure, or GCP)

External System Integrations

Payment gateway integration (e.g., Stripe, PayPal)
CRM system integration (e.g., Salesforce)
Inventory management system integration
Appointment scheduling system integration

Non-Functional Requirements

Scalability to handle increased user traffic and transaction volume.
High performance and responsiveness.
Secure data storage and transmission.
Robust testing and quality assurance.
Adherence to platform-specific design guidelines (iOS Human Interface Guidelines, Android Material Design)

Expected Business Impact

The successful development and launch of this mobile app will significantly enhance Madison Reed's customer experience, drive ecommerce sales, increase customer loyalty through the loyalty program, and provide a scalable platform for future growth. It will allow Madison Reed to better manage their business during periods of high demand and ensure a seamless transition for ongoing maintenance by their internal team.